EMAIL
MARKETING

You won’t find a more receptive audience than those who sign-up to receive your emails. The trick is connecting with those subscribers and keeping them engaged with every interaction. With MarketForce, you’ll benefit from over two decades of experience and work with a skilled team of email marketers to deliver innovative, personalized experiences that resonate with your customers. We help you:

Nurture leads and onboard new subscribers
Recover abandoned transactions
Grow revenue
Deepen customer relationships
Revive lapsed customers
Achieve efficiency and high ROI
Expand globally

Engage, acquire, retain and grow loyal customer relationships with creative and carefully managed email campaigns.

Email Program Audit

The first step to email success is gaining an understanding of the landscape and what’s working (or not). MarketForce will audit your current email program to identify new opportunities, and help you stay ahead of the competition with insights on when, how often, and how well they may be reaching out to shared customers.

Review of your current email marketing efforts
Conduct a comprehensive data review
Evaluate email creative and code
Expose insights on key competitors
Assess inbox placement and read rates
Review subject line performance
Examine best and worst performing emails
. . . and more . . .

Email Marketing Strategy

One size does not fit all when it comes to email marketing. By partnering with MarketForce, you’ll get a comprehensive roadmap based on your unique goals and customer database. We’ll help you create a smart email strategy that identifies untapped audiences, and delivers innovative, highly personalized messages, with insights and direction on how to continuously optimize and improve your program.

Engaging with your audience in a timely manner is key to growing loyal customer relationships. Mix in creative and carefully managed digital assets, and you’ll have a recipe for success.

Email Program Implementation and Management

Whether your aim is to increase revenue, grow your customer base, or educate subscribers, the MarketForce team is here to help. With a deep understanding of industry best practices and extensive technical expertise, we have the know-how to help you write, design, code and render responsive email content that drives engagement. Our global team has the chops to support localization and multi-versioning production to create unique, commerce-enabled experiences that support your brand’s vision and goals.

Dedicated account oversight
Email campaign planning
Data oversight and list management
Integration services and support
Email template design and copy
Responsive HTML email coding
Thorough QA of creative assets
Deliverability oversight and remediation
Comprehensive reporting and analysis
Continuous program optimization

Performance Analytics

Behind every great email strategy is a strong analytics program. Our team carefully monitors email marketing metrics and long-term trends, to deliver custom reports with insights and analysis on campaign performance. We also use A/B testing to continuously optimize results. Attribution modeling can be leveraged to monitor your marketing mix and ensure your media dollars are being spent wisely.

Email Platform Expertise & Support

Navigating the world of email solution providers can be a daunting task. Let MarketForce provide analysis and expertise on email platforms to help you identify the right solution for your business. We’ll provide robust planning and implementation oversight to ensure a successful migration, with ongoing support to help you get the most from your investment.

ESP assessment and selection support
Email platform integration set-up and oversight
Data oversight and list management services
Segmentation strategies and implementation
Campaign automation and lifecycle triggered messages
Deliverability monitoring and support