Learn the synergistic effects of both Digital and Television advertising in a new webinar hosted by LeadsRx. On Thursday, September 10th, MarketForce’s Lisa Higgins, Director of Paid Media, will be participating in this online panel discussion with Sales Director, Thomas Galati of Diray Media, discussing the interdependencies of online and offline media. They will be […]
Our partners at LeadsRX have guest edited today’s blog article, Attribution 101: A Primer. Read on to understand more about what attribution is and why is should be part of every digital marketers toolkit. As a leader in providing location-level customer experience management solutions, MarketForce is doing all it can to protect your brand’s reputation […]
If you’re like me, immersing yourself in data can provide a feeling of comfort and a sense of control, particularly in uncertain times. Lately, I’ve found myself refreshing the Johns Hopkins coronavirus website multiple times a day, or playing with the interactive charts on the highly informational Our World In Data website. Data can also […]
Multi-touch attribution solutions have much to promise. They help answer an age-old question for marketers – how are my marketing channels truly performing? Grounded in data, multi-touch attribution removes the guesswork from identifying winning and losing channels. They assign credit where credit is due so marketers can optimize their media mix and make better investment […]