Grow, Grow and Away! Affiliate Success in the Digital Age

In part one of our Grow, Grow and Away affiliate marketing series, we spoke about the importance of nurturing your existing affiliate relationships. This post will look past the affiliate relationships to address 5 key tactics to optimize and grow your program. 1. Leverage Your Data Diving into your affiliate network data is an important […]

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Grow, Grow and Away! Nurturing Your Affiliates for Increased Sales

With another year of advertisers increasing their investment in the affiliate channel, it’s no surprise that companies are using affiliate marketing to increase their online sales and affiliate managers are looking at ways to grow the program. If you oversee affiliate efforts at your company, you have no doubt been asked one or all of […]

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