Omron

Omron

Case Study
MarketForce Exceeds Pre-Order Expectations for OMRON Healthcare’s HeartGuide™ Product Launch
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Client

OMRON Healthcare, Inc., products support wellness through advanced technology to help track accurate results as it pertains to overall

health monitoring.

Challenge

The new HeartGuide device by OMRON® is the first, clinically accurate, wearable blood pressure monitor. The strategy set by OMRON was to go direct to consumer, foregoing traditional retailers, to create a closer connection with consumers where hardware and software are essential to the equation.

MarketForce Programs Engaged

SEO Services
Email Marketing
Paid Media
Affiliate Marketing
Creative Services

Solution

While planning the go-to-market strategy, OMRON also engaged with other agencies for this high-profile product launch resulting in multifaceted cooperation. Participating in an integrated agency team, our role was a four-stage rollout designed to maximize HeartGuide pre-orders.

  • Developed brand story by establishing enhanced product detail page and gain rank in Organic Search to highlight the product in premium wearable smart devices
  • Capture visitor emails to remarket users once pre-orders went live
  • Targeted email campaign to notify the interested subscribers of product release
  • Integrate product reviews in the product detail page after launch of pre-orders
  • Announcement letters from Affiliate partners
  • Branded and non-branded paid search enabled 10 days prior to pre-order launch date to help drive interest and capture additional email addresses

Results

  • Exceeded original sales projections by 300% over the first three days
  • Click-through rate on Email marketing was 4x higher than the OMRON average and best performing email sent of all time, from a revenue and KPI perspective
  • 54% increase in traffic, compared to previous year
  • 20:1 ROAS across the Paid Search channel specific to this product offering
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