OMRON Healthcare, Inc., products support wellness through advanced technology to help track accurate results as it pertains to overall
The new HeartGuide device by OMRON® is the first, clinically accurate, wearable blood pressure monitor. The strategy set by OMRON was to go direct to consumer, foregoing traditional retailers, to create a closer connection with consumers where hardware and software are essential to the equation.
While planning the go-to-market strategy, OMRON also engaged with other agencies for this high-profile product launch resulting in multifaceted cooperation. Participating in an integrated agency team, our role was a four-stage rollout designed to maximize HeartGuide pre-orders.