Code42

Code42

Case Study
Code42 elevates CrashPlan subscriptions through optimization of acquisition channels
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Client

Code42 is the leader in data loss protection. More than 50,000 organizations worldwide, including the most recognized brands in business and education, rely on Code42 to safeguard their ideas.

Challenge

Code42 wanted to grow its CrashPlan® for Small Business online subscription commerce business.

  • Design and development of CrashPlan.com
  • Transfer Code42.com domain and page authority to CrashPlan.com
  • Grow the CrashPlan for Small Business subscription services

MarketForce Programs Engaged

SEO Services
Experience Optimization
Paid Media
Digital Marketing Consulting
Creative Services

Solution

Tailor new site experience to the small business audience and utilize the proper media channels to grow the online traffic and acquisitions.

  • Design and development of high-fidelity mock-ups and builds of product pages
  • Map content to new site page by page
  • Deploy keyword research and on-page optimization
  • Redirect pages for seamless user experience
  • Submit new XML sitemaps during transition
  • Complete pre and post technical audits
  • Activate Paid Search, Display, and Social Media channels
  • Affiliate and partnership support
  • Track customer website conversions and overall lifetime value

Results

Code42’s CrashPlan.com deployment and user experience launched seamlessly, and traffic improved significantly as additional solutions continued to be set in place. In the first 10 months, alone, we were able to:

  • Increase organic sessions by 35% and organic page views by 75%
  • Boost the 1st page rankings by 5x
  • Increase user traffic 47% through paid media
  • Create a seamless transition of domain with minimal customer loss
  • Improve brand design and user experience by simplifying the customer journey throughout the site
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