Avid is the leading provider of software tools and solutions used in creating and managing content for TV, film and music. Comprising hundreds of thousands of end users, Avid’s global customer community spans the best-known corporate brands in media and entertainment, well-established and celebrated artists, and emerging individual creatives.
With a goal of increasing ecommerce revenue, Avid required a new strategy to improve return on marketing investment, while also simplifying site content and boosting organic traffic.
MarketForce architected a bottoms-up rebuild of Avid’s paid media program, including a complete optimization strategy, and implemented a holistic SEO plan to support Avid’s site content requirements.
Marketforce is an extension of our performance marketing team and held accountable to driving revenue. And they’re delivering. Freemium downloads are up. Paid search & affiliate generated sales keep going up. All while acquisition costs decrease and average order value is increasing.
VP of Marketing, Avid,
Through implementation of the new marketing strategies, Avid surpassed their business goals, including the following highlights: