MARKETING ANALYTICS
SERVICES
At MarketForce, analytics is in our DNA. We will uncover deep customer insights to drive informed business decisions. Our team of business intelligence engineers and analysts are the partner you need to craft a holistic analytics solution, including:
- Data and analytics strategy
- Business intelligence and reporting
- Predictive analytics
- Prescriptive analytics
As an extension of your team, we navigate the work together to focus on what matters the most. Our team operates with a global focus. Our analytics solutions put the customer first, implement tracking that accounts for data privacy, while maximizing data quality for analytics. We’re ready and waiting to help you truly understand what is happening in your business across the world.
A successful analytics capability starts with understanding the needs of your business. The first step is to assess the integrity, privacy, and organization of your data. Our team offers the guidance you need to choose and set up the right analytics solutions to fully understand your customer interactions. By trusting MarketForce specialists with your data and analytics, you’re setting yourself up for lasting success.
Who uses your product? What does the customer lifecycle look like? What is important to them? What marketing channels moves them to engage and buy? Understanding the behaviors and attributes of your customers allows you to build meaningful relationships over a lifetime. To understand what is working (or is not working), the MarketForce team of advisors has the experience necessary to provide best-practice measurement and objective success assessment.
By creating an all-encompassing, customer driven approach to predictive analytics, our in-house team enables strategic optimization utilizing sophisticated machine learning techniques. Going beyond historical results, you will have new insights to know the impact of activating strategies such as cross-sell/up-sell, 1:1 marketing, and product recommendations.
MarketForce prides itself on storytelling rooted in data. We analyze all the interactions throughout the customer lifecycle – from first marketing touchpoints to conversion – to make actionable recommendations. How can you attract more customers? Use predictions and machine learning to augment look-a-like audiences for marketing tactics. How can we drive more sales? Leverage multi- touch attribution to determine the right mix of paid marketing by channel to drive revenue and minimize costs.
We work closely with other MarketForce teams, providing actionable insights which allow them to operate in a cycle of continuous improvement. Thanks to our real-world knowledge, we assist in making data-driven decisions across all marketing channels that have a tangible impact on your business.
Data and Marketing Analytics Strategy
A successful analytics capability starts with understanding the needs of your business. The first step is to assess the integrity, privacy, and organization of your data. Our team offers the guidance you need to choose and set up the right analytics solutions to fully understand your customer interactions. By trusting MarketForce specialists with your data and analytics, you’re setting yourself up for lasting success.
Business Intelligence and Reporting
Who uses your product? What does the customer lifecycle look like? What is important to them? What marketing channels moves them to engage and buy? Understanding the behaviors and attributes of your customers allows you to build meaningful relationships over a lifetime. To understand what is working (or is not working), the MarketForce team of advisors has the experience necessary to provide best-practice measurement and objective success assessment.
Predictive Analytics
By creating an all-encompassing, customer driven approach to predictive analytics, our in-house team enables strategic optimization utilizing sophisticated machine learning techniques. Going beyond historical results, you will have new insights to know the impact of activating strategies such as cross-sell/up-sell, 1:1 marketing, and product recommendations.
Prescriptive Analytics
MarketForce prides itself on storytelling rooted in data. We analyze all the interactions throughout the customer lifecycle – from first marketing touchpoints to conversion – to make actionable recommendations. How can you attract more customers? Use predictions and machine learning to augment look-a-like audiences for marketing tactics. How can we drive more sales? Leverage multi- touch attribution to determine the right mix of paid marketing by channel to drive revenue and minimize costs.
An Integrated Approach
We work closely with other MarketForce teams, providing actionable insights which allow them to operate in a cycle of continuous improvement. Thanks to our real-world knowledge, we assist in making data-driven decisions across all marketing channels that have a tangible impact on your business.
LEARN MORE ABOUT MARKETING ANALYTICS
Interested in jumpstarting your marketing and web analytics efforts? We can’t wait to get to know you, learn about your needs, and craft a plan. Get in touch today.
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