April 2020 - MarketForce Agency

Now More Than Ever, Data is Our Friend

Posted on April 29, 2020 (July 2, 2020) by Jeff Dahlby

If you’re like me, immersing yourself in data can provide a feeling of comfort and a sense of control, particularly in uncertain times. Lately, I’ve found myself refreshing the Johns Hopkins coronavirus website multiple times a day, or playing with the interactive charts on the highly informational Our World In Data website. Data can also […]

Avoiding the Pitfalls of Multi-Touch Attribution

Posted on April 1, 2020 (May 5, 2020) by Jeff Dahlby

Multi-touch attribution solutions have much to promise. They help answer an age-old question for marketers – how are my marketing channels truly performing? Grounded in data, multi-touch attribution removes the guesswork from identifying winning and losing channels. They assign credit where credit is due so marketers can optimize their media mix and make better investment […]